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Marketing and positioning

How a product gets described and found: landing pages, category words, and being cited by a model.

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Startup Blogs · Marketing and positioning

The AI SDR category didn’t fail. The word “autonomous” did.

One team got a 6.7% response rate out of AI SDRs — after fixing RevOps, proving its messaging, and putting fifteen to twenty hours a week into running them. Nobody sold against those conditions. They sold a word, and one vendor wrote a three-month exit into its contracts.

5 min

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