Blog · Makersclaw
Real startup pitch decks — the originals founders used to raise.
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The deck that became Tinder wasn't called Tinder — it was "MatchBox, the flirting game." Ten slides, no team slide, no ask, no traction numbers. What it has is a specific human emotion named on slide 4 that makes every slide after it feel like the cure.
August 2004: ~900K users, no real revenue, and no "we're raising $X" slide anywhere. The deck Reid Hoffman used to raise LinkedIn's Series B made one idea — the network is the product — carry the entire pitch. Here are the eight moves, slide by slide.
Three guys, air mattresses, and 14 plain slides — the deck Airbnb used to raise its $500K angel round. Here's what it does that most decks don't, slide by slide, plus the original PDF.
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