Pocket FM's run rate went from $250 million to $500 million in a year, and 93% of its catalogue is now AI-powered. Everyone reads that as a cost story. The number the CEO credits the extra content with moving is retention, and the cost cut was only the input.
Jay Clouse cut $113,094 of annual recurring revenue from his membership on purpose: 106 Basic subscriptions cancelled, 24 VIPs downgraded. Basic was churning. VIP had nothing but positive feedback and went anyway. That second decision is the one worth stealing.
3 min
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