Blog · Startup Blogs

Pricing and retention

What founders charge, what they cut, and which number actually moved.

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Everything in Pricing and retention

Startup Blogs · Pricing and retention

He deleted $113,094 of ARR. One of those tiers had only happy members.

Jay Clouse cut $113,094 of annual recurring revenue from his membership on purpose: 106 Basic subscriptions cancelled, 24 VIPs downgraded. Basic was churning. VIP had nothing but positive feedback and went anyway. That second decision is the one worth stealing.

3 min

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